Gretchen Larsen, Graphic Design

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Conservation Calling

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Lantern Light Apothecary
Giving Plants
Turnstone
Conservation Calling

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Memphis, TN
646-420-2278
gretchen at gretchenlarsen.com

A web-based cellular media business, Conservation Calling donates a portion of its profits to organizations that protect and preserve nature. Selling animal-themed ring tones and wallpapers, the company needed a logo that easily communicated its purpose. Despite Conservation Calling's technological bent, it was imperative that the identity remain friendly and appealing to a globally concerned and perhaps less digitally-oriented audience.