Gretchen Larsen, Graphic Design

about

A recent arrival to Tennessee, I am a graphic designer specializing in publications, branding and print design.

At the core of my work is my belief in design as a vital instrument of communication. Inventive and imaginative design can not only attract a wider audience, but foster a much greater understanding of the information presented. My approach is clean and smart, with an eye toward compelling image and typography—beyond that, I don't adhere to any particular style. I enjoy devising new ways to organize information so that it is better understood. I believe design should act as a complement to that which it is being applied, and that the content of a message can be the most invigorating creative inspiration.

My strengths include at direction, concepting and copywriting for all manner of print design, branding, web sites, signage, packaging, identity, and publications. Please take a moment to explore my work, and feel free to contact me with any questions or inquiries for availability.

I look forward to working with you!

take a look
books
print
identity
web
copywriting
take away
resumé (PDF)
samples (PDF)

Memphis, TN
646-420-2278
gretchen at gretchenlarsen.com

© 2008 Gretchen Larsen
Special thanks to Department of Graphic Sciences and Ricky Jonnson
for some of the portfolio photography.