Memphis, TN
646-420-2278
gretchen at gretchenlarsen.com |
To launch their new line of super-bright colored styling gels under the ICE brand, Joico wanted a look that matched Spiker’s liveliness and irreverence. Touching on punk and dance party cultures, the packaging design uses the bold hues of the product to stir up DIY enthusiasm and appeal to the hyper-energized nature of its younger audiences.
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