Gretchen Larsen, Graphic Design

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PureOlogy

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PureOlogy
Edward An
L.A. Theatre Works
Joico
Black Dragon Society

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Memphis, TN
646-420-2278
gretchen at gretchenlarsen.com

While transitioning from an existing identity system, PureOlogy needed to update their product sales kit in a way that would fit in with their current materials while nodding toward a new design direction. Including art direction for a new product beauty image, the product collection box, sales brochure, shelf talkers and consumer brochure holder featured a light, clean and airy style.